B2B Sales Digital Transformation Training
QUOTE FOR MY SALES TEAM
The purpose of this training is to assist sales teams in transitioning their commercial processes to digital through various means such as video calls, social media, emails, chat, and other available media. This will enable them to develop new skills to adapt to this digital era of automation and high-value human strategies.
Participants will be able to understand how to communicate and sell online across different industries. They will discover how to generate content and write persuasively, managing digital tools that make their processes simpler, and learn to prospect digitally, increasing their chances of closing sales.
MODULE 1: CUSTOMER DEFINITION
IMPORTANCE AND CREATION OF THE BUYER PERSONA.
- Lesson 1: 5 reasons why salespeople fail on their social networks.
- Lesson 2: 3 important aspects they should know about networks.
- Lesson 3: Definition of the ideal customer and its importance with examples.
- Lesson 4: Purchase motivators.
- Lesson 5: Creation of the company’s buyer persona. This exercise will allow them to empathize and better understand the ideal customer to create the value proposition, design content for social networks, create emails, and the sales pitch.
- Playroll Activity: Design of the ideal customer profile.
MODULE 2: CONTENT CREATION
TYPES OF CONTENT THAT CAN BE CREATED AND THE DIFFERENT WAYS TO DO IT.
- Lesson 1: Types of content.
- Lesson 2: Techniques for writing and connecting.
- Lesson 3: Copywriting: The use of keywords to write persuasively on social networks.
- Lesson 4: Brand style and tone.
- Lesson 5: Copy formulas for creating headlines.
- Lesson 6: Words that will help you capture your customer’s attention.
- Lesson 7: Storytelling. The art of telling stories to sell and connect more with the audience.
MODULE 3: PROSPECTING
STRATEGIES FOR PROSPECTING ON DIFFERENT SOCIAL NETWORKS.
- Lesson 1: Anatomy of a drop in sales.
- Lesson 2: The secret that separates superstar salespeople from the rest.
- Lesson 3: Digital prospecting.
- Lesson 4: 4 elements you need for prospecting on networks.
- Lesson 5: Digital tools to automate prospecting.
- Lesson 6: Social selling and its importance.
- Lesson 7: Email prospecting.
- Lesson 8: Laws of prospecting.
- Playroll Activity: Creation of a post using copywriting tools.
MODULE 4: YOUR PRODUCTS FUNNEL (PROSPECTING)
STRATEGY TO LEAD THE CUSTOMER THROUGH THE ENTIRE PROCESS OF ATTRACTION, CONNECTION, AND CONVERSION.
- Lesson 1: Creation and design of the sales funnel.
- Lesson 2: Attraction – Connection – Conversion.
- Lesson 3: Content to generate at each stage.
- Lesson 4: The importance of Lead Magnets to capture a database.
- Lesson 5: Types of Lead Magnets.
- Lesson 6: Mental triggers, what you need to say to make the customer consider your offer.
- Playroll Activity: Role play practice to attend an interested customer.
MODULE 5: BUDGETING AND VIDEO CALLS
HOW TO CREATE A WINNING BUDGET AND STEPS TO ACHIEVE A SUCCESSFUL VIDEO CALL.
- Lesson 1: 15 steps to achieve a winning budget.
- Lesson 2: Video calls, how to achieve an effective connection with clients.
- Lesson 3: Steps to consider to take care of body language, audio, and image in a video call.
- Playroll Activity: Practice role play.
MODULE 6: OBJECTIVES AND STRATEGIES
DESIGN OF OBJECTIVES AND DIGITAL APPLICATIONS THAT WILL WORK FOR CREATING CONTENT.
- Lesson 1: Digital terms that sellers must learn in the online world.
- Lesson 2: Design of objectives.
- Lesson 3: SMART objectives.
- Lesson 4: Metrics to consider in your networks.
- Lesson 5: Strategies on the networks.
- Lesson 6: Applications for content design.
- Support material:
- E-book From Offline to Online B2B Sales.
- Copywriting Guide for Sellers.
- Interview: Behind the B2B Sale – Interview with Sonia Moreno, Purchasing Manager.
QUOTE FOR MY SALES TEAM
You can schedule a meeting to clarify any doubts you may have prior to your registration.